Breaking News: Muft Atta Again Start An Initiative for Social Welfare 2024

Breaking News: Muft Atta Again Start An Initiative for Social Welfare 2024

The Muft Atta Again Start, also known as the Ehsaas Rashaan Program, is a key initiative by the Pakistani government to provide subsidized flour (atta) and other essential food items to low-income families. It operates under the broader Ehsaas Program, which includes various social protection measures.

Target Beneficiaries

This program primarily targets low-income families, particularly those already benefiting from the Benazir Income Support Program (BISP), with a monthly income below Rs 60,000.

Inclusion Criteria

To access the benefits of the Muft Atta Program, individuals must meet specific criteria set by the program, ensuring that the aid reaches those who need it most. The program provides subsidized flour, sugar, ghee, and possibly other essential food items necessary for basic nutrition. The specific items and quantities may vary based on needs and availability, ensuring flexibility in meeting diverse requirements.

Registration Process

Online and SMS Registration

Families can register online through the dedicated 8070 portal, facilitating a convenient and accessible method for enrollment. Alternatively, individuals can register via SMS, providing multiple channels to access the program.

In-Person Registration

For those preferring a more traditional approach, in-person registration facilities are available at designated centers. Despite challenges, the program has resumed its operations, offering renewed opportunities for eligible families to benefit from the scheme.

Eid Packages

In addition to the regular provisions, the government has introduced Eid packages to further support families during festive occasions. These packages include financial aid, free ration, and other essentials, easing the financial burden on families during special celebrations.

Free Rice Distribution

Under the Nigehban program led by Maryam Nawaz, Punjab residents have received free rice along with financial assistance, enhancing food security in the region. This initiative includes direct distribution of financial aid into the accounts of eligible individuals, fostering a sense of inclusion and support.

Eid Aid Distribution

In Sindh, beneficiaries of the Benazir Income Support Program are receiving Eid gifts, regardless of their PMT score, demonstrating a commitment to inclusive welfare measures. Individuals can easily check their Eid status through specific web portals, ensuring transparency and accountability in distribution.


The Muft Atta Again Start Package and related initiatives stand as a testament to Pakistan’s commitment to social welfare and poverty alleviation. These programs ensure that no one is left behind in the journey toward growth and prosperity.

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